J. Walter Thompson Company. Victor Gutierrez Papers, 1970-1987

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J. Walter Thompson Company. Victor Gutierrez Papers, 1970-1987

http://library.duke.edu/rubenstein/findingaids/jwtgutierrezvictor/

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the largest and oldest enduring advertising agencies in the United States. Victor Gutierrez served as Executive Vice President of the Finance division, and as Chief Financial Officer, at JWT. The Victor Gutierrez Papers cover the years 1970-1987, with the bulk of materials dating from the 1980s. The collection primarily consists of employee manuals, company policy information, marketing plans, operations reviews and financial reports relating to JWT domestic and international offices. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

2.5 Linear Feet; 1875 Items

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David M. Rubenstein Rare Book & Manuscript Library

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SNAC Resource ID: 6359723

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J. Walter Thompson company

http://n2t.net/ark:/99166/w6w70fpn (corporateBody)

Advertising agency. From the description of Radio programs, 1953-1961 and n.d. [sound recording]. (Duke University Library). WorldCat record id: 37954564 After graduating from Mount Holyoke College, Lois Gaeta worked at the J. Walter Thompson Company advertising agency as a script writer for television and radio commercials during the years 1955 through 1961. Later in her career, Gaeta worked in video and in continuing education programs in the medical profession. ...